FMCG is among the biggest employers in India. Amway India’s Chief Human Resources Officer shares insights into the emerging careers in this section.
FMCG has been one such industry which has been relatively stable and agnostic to the economic ups and downs. We believe that the conventional way of doing business in the FMCG space is getting challenged hence direct selling companies like Amway will stand to gain in the times to come.
Having said that, any skill set which becomes a game changer is what will be most sought after and will demand a premium. Or in other words, talent which provides the competitive edge is what will rule the roost!
Industry will witness a lot of specialists getting acquired. Here are 7 skills/specialist FMCG sector will look out for in the New Year:
1. “Last Mile” specialist:
Logistics and Distribution of any company is as good as it delivers! The consumer delight is when she gets the product not on time but before time!
Logistics and Distribution of any company is as good as it delivers! The consumer delight is when she gets the product not on time but before time!
2. Procurement professionals:
With competitive cost lines and the challenge thereof, specialised procurement skill sets will be of critical value to any FMCG company.
With competitive cost lines and the challenge thereof, specialised procurement skill sets will be of critical value to any FMCG company.
3. Innovators:
Both consumer and customer led innovation will take unprecedented steps forward in its significance to provide the edge that the company will need to handle competition.
Both consumer and customer led innovation will take unprecedented steps forward in its significance to provide the edge that the company will need to handle competition.
4. Information technology:
IT in a FMCG will no more be merely a support function. It is the cutting edge technology which will steer the business and hence IT takes alarming importance.
IT in a FMCG will no more be merely a support function. It is the cutting edge technology which will steer the business and hence IT takes alarming importance.
5. Digital media specialists:
Marketing gets transformed from the conventional to the new age and it is inevitable that a company has to tread the digital path.
Marketing gets transformed from the conventional to the new age and it is inevitable that a company has to tread the digital path.
6. Organisational development (OD) specialist:
FMCGs will increasingly look at change management and this is the space where OD skill set will find greater space.
FMCGs will increasingly look at change management and this is the space where OD skill set will find greater space.
7. Sales leaders:
Companies will look out for sales leaders who takes the unchartered path to generate sales – a ‘new age’ approach to sales is the paradigm that all FMCGs are going through in today’s business scenario.
Companies will look out for sales leaders who takes the unchartered path to generate sales – a ‘new age’ approach to sales is the paradigm that all FMCGs are going through in today’s business scenario.
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